Geovani Martinez » additech walmart http://geovanimartinez.com Mon, 05 Apr 2010 14:41:06 +0000 http://wordpress.org/?v=2.9 en hourly 1 Additech’s – walmart product placement http://geovanimartinez.com/2008/10/29/additechs-walmart-product-placement/ http://geovanimartinez.com/2008/10/29/additechs-walmart-product-placement/#comments Wed, 29 Oct 2008 05:31:26 +0000 Geovani Martinez http://geovanimartinez.com/?p=5 Last week I was heading to Houston and had to stop and get gas; found a local Walmart within seconds but what surprised me was the product placement for Additech.

Additech offers a Mileage Booster, normally you purchase these bottles individually and pour them in your gas tank before you fill up your tank, but wait a minute Additech product is right next to the pump and automatically mixes in while you pump your fuel and get this the cost is automatically added to your fuel tab.

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This is a great example of product placement for 2 reasons

  1. You save the customer the following steps
    1. Customer does not need to go out of his way to find a Mileage Booster
    2. Last time I added a Mileage Booster to my car it was a bit messy since the bottle did not properly fit; with Additech spills are a thing of the past.
  2. A single transaction!
    1. Having the cost of Additech added to your fuel cost is a real convenience and its strongest selling point. If I had to do a transaction for each then their product placement would be worthless.
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