Additech’s – walmart product placement

Last week I was heading to Houston and had to stop and get gas; found a local Walmart within seconds but what surprised me was the product placement for Additech.

Additech offers a Mileage Booster, normally you purchase these bottles individually and pour them in your gas tank before you fill up your tank, but wait a minute Additech product is right next to the pump and automatically mixes in while you pump your fuel and get this the cost is automatically added to your fuel tab.

This is a great example of product placement for 2 reasons

1. You save the customer the following steps
   1. Customer does not need to go out of his way to find a Mileage Booster
   2. Last time I added a Mileage Booster to my car it was a bit messy since the bottle did not properly fit; with Additech spills are a thing of the past.
2. A single transaction!
   1. Having the cost of Additech added to your fuel cost is a real convenience and its strongest selling point. If I had to do a transaction for each then their product placement would be worthless.